Rebirth of an Icon

ASICS
Rebirth of an Icon

Rebirth of an Icon

ASICS

Overview

Three time zones. Two shoes. One brief: give birth to a Tiger. In our latest project we have truly broken the mould, to create a new set of launch assets for ASICS.

The Kayano TigerKnit is quite a different beast than its predecessors: the iconic design has been revolutionised with a unique, breathable fabric. Here at INK, we wanted to create something just as radical: a Tiger breaking out of its shell.

It took an act of international collaboration, between 180LA, Benedict Redgrove, ASICS and ourselves, to put together the striking black and white stills, and a short animation. From expanding the creative brief for the project, to developing a detailed shoe model to simulating realistic fracturing porcelain, it’s been an exciting project and we stepped up to the challenge! 

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