The all-new Audi A5

Audi
The all-new Audi A5

The all-new Audi A5

Audi

Overview

The Audi A5 combines timeless elegance with state of the art innovative technology.

For their latest campaign, a team of exceptional creatives were brought together to craft an image celebrating the A5. Set builders assembled an astonishing physical installation of 4536 light bulbs suspended above the car’s sleek frame. Director Benedict Redgrove was on hand to ensure that all the curves of the most ‘beautiful car ever made’ were showcased in the images. Here at INK, the retouching team were responsible for cutting out each of the 4536 light bulbs by hand and painstakingly cleaning the image. A complex and time consuming task to help create an image of effortless simplicity. 

The final images capture both the graceful exterior of the A5 with an ethereal wave of lights showing a glimmer imaginative technology that powers it. Photography by Benedict Redgrove and Art direction by Vinny Olimpio

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