The Great Outdoors

Piercy & Co
The Great Outdoors

The Great Outdoors

Piercy & Co

Overview

Re-invent the caravan. This was the challenge we undertook, together with our friends at Piercy&Company, to inspire people back to the ever-versatile caravan holiday.

Combining photographic assets with CGI, we directed a shoot at Shoreditch's Hasselblad Studios to explore in detail the varying natural landscapes each image was set within. Our careful art direction allowed each unique digital asset to unify the principles of luxury camping with beautiful craftsmanship.

Credits

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The Great Outdoors
The Great Outdoors
The Great Outdoors
The Great Outdoors

"This prototype re-designs the caravan from the ground up"

Stuart Piercy, Piercy & Co Architects