The London Grand Prix

Santander
The London Grand Prix

The London Grand Prix

Santander

Overview

The streets of London are exciting. Santander UK and Sidhu & Simon Communications wanted to make them even more so. They came to us with an idea: turn central London into an adrenaline-fuelled street race.

The result is the 2012 Santander London Grand Prix - an adventure through an entirely CG city of London starring Formula 1 World Champions Jenson Button and Lewis Hamilton.

After taking home the award for "Best Use of Public Relations in a Sponsorship Campaign" at The Hollis Sponsorship Awards, a "Gold Award" and a highly commended for "Best Film" at the IVCA Awards and shortlisted for the Sports Industry Awards; the 2012 Santander London Grand Prix proved to be one of the most effective F1 sponsorship activation campaigns ever.

Credits

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WINNER of 2013 IVCA Gold Award

Best Public Relations