Following the success of the Discovery Vision Concept, Land Rover came to us again to launch the first member of its all-new Discovery Family – the Discovery Sport. We developed a series of CGI assets to launch the new compact SUV at the 2014 Paris Motor Show, proving to audiences exactly why it is the most versatile car in its sector.
25 Years of Discovery
The Land Rover Discovery revolutionised the 4x4 market when it was introduced in 1989, but how do you communicate a 25 year legacy to a modern audience? Working closely with Land Rover and Foxtrot Papa, we combined CGI, Retouching and archive photography to create a series of digital assets for a 360° virtual experience at 2014 Geneva Motor Show.
Each vehicle interacts with users of the Land Rover Media Hub iPad app to highlight their timeless design and unflinching capability.