King Abdullah Sports City
Populous wanted to develop a stadium that harmonised the needs of the individual, the team, the spectator and the performer. In doing so, they also created a new sporting landmark for Saudi Arabia.
To communicate the grandeur of King Abdullah Sports City, we developed a detailed series of images that draws its inspiration from vast science fiction landscapes whilst also communicating the overall fluidity of this unique space.
Land Sec have contributed countless buildings to London's skyline; so when they approached us with a new project boasting to be one of the tallest buildings on Europe's busiest shopping street – Oxford Street – we had high expectations.
To celebrate this incredible West End design, we developed a series of atmospheric CGIs for use in marketing and planning, focusing on carefully modelling the folded façade as a key fetaure of Piercy&Company's elegant design.