The all-new Audi A5

CGI, Animation, Retouching

The Audi A5 combines timeless elegance with state-of-the-art technology. In BBH's latest campaign, photographer Benedict Redgrove captured the car beneath an incredible physical installation of light bulbs. At INK, we carefully incorporated the as yet unbuilt A5 Sportback in CGI and retouched each of the 4,536 light bulbs by hand to give our CG stills and animation that 'Vorsprung durch Technik' polish.

The all-new Audi A5

Versatility & Packaging

CGI, Animation

How do you communicate in less than 2 mintues that Land Rover's new compact SUV – the Discovery Sport – is a triumph of efficient packaging? We came to one obvious yet brilliant conclusion: you take it apart and put it back together again. We used paintstaking CGI Animation to explode and explore the individual dimensions, seating, loadspace and convenience features of this impressive SUV.