The all-new Audi A5

CGI, Animation, Retouching

The Audi A5 combines timeless elegance with state-of-the-art technology. In BBH's latest campaign, photographer Benedict Redgrove captured the car beneath an incredible physical installation of light bulbs. At INK, we carefully incorporated the as yet unbuilt A5 Sportback in CGI and retouched each of the 4,536 light bulbs by hand to give our CG stills and animation that 'Vorsprung durch Technik' polish.

The all-new Audi A5

Toyota C-HR

CGI, Retouching

The all-new Toyota C-HR is ‘The Perfect Misfit’. It took some cleverly balanced CGI and Retouching work from the INK team, master photography from Benedict Redgrove and creative direction from the beach-walking, dog-loving team at Saatchi LA to create this mischievous out-of-home campaign. Don’t try this at home folks!