The London Grand Prix
The result? The 2012 Santander London Grand Prix - an adventure through a CG city of London starring Formula 1 World Champions Jenson Button and Lewis Hamilton.
After taking home the award for "Best Use of Public Relations in a Sponsorship Campaign" at The Hollis Sponsorship Awards, a "Gold Award" and a highly commended for "Best Film" at the IVCA Awards and shortlisted for the Sports Industry Awards; the 2012 Santander London Grand Prix proved to be one of the most effective F1 sponsorship activation campaigns ever.
The Silverstone Chase
Silverstone launched an exciting new track. Santander UK and Sidhu & Simon Communications wanted us to explore it. To meet this challenge and emphasise the racing experience, we gave audiences the perspective of a Formula 1 driver.
Combining live-action footage with intricate CGI we capture intense demnds of the new track with Formula narration from 1 World Champion drivers Jenson Button and Lewis Hamilton, reminding you exactly why Silverstone is the home of the Santander British Grand Prix.