The all-new Toyota C-HR is ‘The Perfect Misfit’. It took some cleverly balanced CGI and Retouching work from the INK team, master photography from Benedict Redgrove and creative direction from the beach-walking, dog-loving team at Saatchi LA to create this mischievous out-of-home campaign. Don’t try this at home folks!
Versatility & Packaging
How do you communicate in less than 2 minutes that Land Rover's new compact SUV – the Discovery Sport – is a triumph of efficient packaging? We came to one obvious yet brilliant conclusion: you take it apart and put it back together again. We used painstaking CGI Animation to explode and explore the individual dimensions, seating, loadspace and convenience features of this impressive SUV.