Versatility & Packaging
How do you communicate in less than 2 minutes that Land Rover's new compact SUV – the Discovery Sport – is a triumph of efficient packaging? We came to one obvious yet brilliant conclusion: you take it apart and put it back together again. We used painstaking CGI Animation to explode and explore the individual dimensions, seating, loadspace and convenience features of this impressive SUV.
New Age of Discovery
How do you launch a car that doesn't exist yet? We worked with Foxtrot Papa to create Land Rover's first digital launch of their all-new concept car at the New York International Auto Show.
Our series of CGI assets introduced Land Rover's dynamic new design language and celebrated the New Age of Discovery. Debuted aboard the famed USS Intrepid and featured on the front page of the Telegraph's motoring supplement, our stills proved essential to the launch of Land Rover's most significant concept car of the decade.