NIO Lighten Up
Working in collaboration with the design team at NIO, we produced a collection of CGI stills for the launch of the EC6 “Lighten Up” campaign. We designed and built an elegant and fluid space of subtle architectural minimalism which highlights the graceful roofline and sculptural proportion of the EC6 creating a perfect balance between the natural and human-made. A mix of agile exterior and intimate interiors views, we reveal the stylish and sporty coupe silhouette, panoramic moonroof and generous interior space.
The EC6 showcases the very best in thoughtful design, performance, and space in the electric car market.
We had the pleasure to work with Polestar and Benedict Redgrove to create the launch imagery for the all-electric Polestar 02. We travelled to South Korea to Zaha Hadid's iconic Dongdaemun Design Plaza which provided the perfect backdrop for our dream-like, futuristic and clean world of tomorrow. Working on location with the Polestar team and Benedict Redgrove, we shot location photography which was later retouched and combined with a digital CGI car by the INK team in London.