ASICS: Rebirth of an Icon
Two shoes. One brief: Give birth to a tiger. We stepped up to help Saatchi&Saatchi LA and Benedict Redgrove launch the ASICS Kayano TigerKnit.
From scanning the shoe to construct a detailed 3D model to simulating realistic fracturing porcelain, we combined advanced CG technology and retouching to create a mesmerising CG animation and accompanying stills.