Audi RS 5

Created to coincide with Audi's first entry into Formula One, RS 5 Shake reimagines performance advertising by transforming the car's own power into a visual language of vibration and motion. The campaign moves beyond traditional hero photography, expressing the RS 5's raw mechanical energy across stills and motion through carefully crafted distortion and movement.

Working alongside BBH London, Visual Artists and Benedict Redgrove, we crafted the campaign's final still and motion imagery through compositing and post-production. Integrating additional motion detail and refining the campaign's visual language, we balanced the feeling of mechanical power with the precision, materiality and craftsmanship that define the RS 5.