Gulf x Williams Racing

Racing has always been about more than just the cars. For the 2025 São Paulo Grand Prix, Gulf and Williams F1 teamed up to spotlight the voices behind the sport, unveiling a striking livery inspired by fans from around the world. Framed in the two brands’ iconic colours, the livery featured 493 words across 12 languages, each representing the passion that drives the team forward.

Gulf entrusted us with one of motorsport’s most iconic liveries, and our challenge was to honour its legacy while creating something bold, modern, and unexpected. We brought the story to life entirely in CGI, transforming fan-submitted words into the fabric of the racetrack, where bold typography shapes every corner and straight. Gulf’s iconic orange trails the car through each turn, bridging classic heritage with contemporary design.

The result is a film that celebrates two of motorsport’s biggest names - and the fans who drive them - through a dynamic, energetic interpretation of a livery that defines racing history.