Working in collaboration with the design team at NIO, we produced a collection of CGI stills and cinemagraphs for the launch of the EC6 “Lighten Up” campaign.

A carefully designed environment showcasing subtle architectural minimalism, we highlight the graceful roofline and sculptural proportion of the EC6 to showcase the perfect balance between the natural and human-made.

A mix of agile exterior and intimate interior views, we reveal the stylish and sporty coupe silhouette, panoramic moonroof and generous interior space that consolidates the EC6’s performance and position in the EV market.