Oakley

For the past 50 years, Oakley has been a mainstay for performance wear thanks to their innovation-driven mindset. Adopting the California tech culture of the 1970s and 80s, the brand became the first sportswear company to integrate 3D printing in their design process in 1992.

Our latest film draws inspiration from a shared belief in innovation, and incorporates delicate light refraction with carefully choreographed movement to emphasise the technical beauty of Oakley's Frogskins and soften the brand's rugged edge.