Polestar 3

We were delighted to work once again with EV pioneers Polestar and photographer Benedict Redgrove for the launch of Polestar's brand new car. This time around, the Zaha Hadid Napoli Afragola station in Naples and the Salerno Maritime Terminal provided the ideal backdrop to create imagery that celebrate the ethereal beauty of Polestar 3.

Working with Benedict Redgrove and the Polestar team, we used a mix of location photography and live previs to capture the substance of Zaha Hadid's space-age architecture, which we later combined with the digital CGI car in London. We then added the final meticulous post-production elements, blending surreal shadows and reflections with sharp curves.