Sony Honda Mobility

INK was approached by the Sony Honda Mobility to support and produce a hero CGI film and imagery that would launch their first EV car: the AFEELA.

Using the concept of 'Tidal' as our inspiration, we designed and crafted a film that would envelope the car in calming environment whose subtle power and beauty would ebb and flow. Working collaboratively with the team at Sony Honda, the film is a calming combination of pastel tones and gradients to showcase the balanced unity in the design.

Showcasing for the global premiere at CES 2023, the AFEELA has gone on to win a number of Best of CES Awards.