Air Canada

Air Canada’s Glowing Hearted cabins mark a bold step in redefining premium air travel, setting a new benchmark for comfort, care, and design-led experience. In partnership with Air Canada and Acumen Design Associates, INK developed the cinematic launch language for the new cabins. We created CGI animations and images that brings the airline’s future-facing interior vision to life and move the brand forward across a global launch campaign.

Inspired by the warmth, light, and natural beauty of Canada, the work focuses on the emotional qualities embedded within the cabin design. The campaign blends cinematic CGI with live-action storytelling, using calm pacing and dynamic camera movement to reveal refined materials, soft lighting, and tactile finishes. Human-centered performances, captured within a full-scale reconstruction of the Signature Plus suite, highlight new ways passengers can connect, relax, and unwind on board.