Joby Aviation

There was a time when flying inspired wonder and awe. Today, Joby is bringing that sense of possibility back and taking it higher than ever before. Tiny Wins reimagined Joby’s identity from the ground up, redefining colour, typography, and photography across physical and digital touchpoints to capture the weightless feeling of flight.

With Tiny Wins and Joby, we created high-fidelity CGI stills and animations for the new digital experience. Immersive sequences convey the thrill of lifting off and soaring above the city, to truly capture the sense of flight. In a full CGI rebuild of Manhattan, we crafted an impossible shot lifting off from a New York City street corner to the other side of the Hudson - showing how Joby will transform the way people move. 

Alongside the spectacle, 3D stills and 2D schematics communicate Joby’s engineering, translating complex technology into visuals that are clear and precise. The result is a digital experience that restores wonder to flight, proving the sky was never the limit.